The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero…
L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts
In the wake of the wildfires that erupted across the L.A. area on Jan. 7,…
Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025
World of Concrete, the annual trade show for the concrete construction and masonry industries, brought…
Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once…
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges…
Watch: Three Minutes in Intel’s CES 2025 Technology Showcase
The CES campus stretches well beyond the convention center and expos proper, and into suites…
Recap: The Biggest Exhibit Design and Experiential Trends from CES 2025
The dust has settled on CES 2025, and if there’s one overarching theme that we…
Experience Design Inspo: Scenic Environments from Disney, Amway and More
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.