The Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures…
Special Report: Event Measurement in the AI Age
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the…
Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided…
Full Coverage: The 2024 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards,…
You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo
The New York City Marathon set a new record this year, with more than 55,600…
Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up
ION, a TV network known for its crime and justice procedural programming, recently underwent a…
The Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and…
Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin,…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.