The Brief: Blizzard Banks and GlowUp Studios
This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0…
The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025
“We’re braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for…
Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness
The first visual we laid eyes on at Toy Fair 2025 in New York City,…
From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships
The Players Championship is starting next week, and brands are teeing up an array of…
How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025
If you’re going to demonstrate the power of “unified commerce,” you’ve got to have a…
The Brief: Lay’s Lights and Parking Lot Coffees
This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot…
Meet the 2025 B-to-B Dream Team
It began with a mission: “If Event Marketer started its own brand, here’s who we’d…
CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL
The momentum behind personal finance education is growing, and Intuit is joining the movement with…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.