Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’
Weddings are special no matter where they take place, but more and more, brands are…
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at…
NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More
The 74th annual NBA All-Star Game and its new mini tournament format received some harsh…
The Brief: Third Nipples and Duo’s Death
This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and…
Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA
Super Bowl LIX brought a week’s worth of events to New Orleans, and while we…
Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter
At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area…
Let the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX
New Orleans is one of the country’s most walkable cities, and we were among the…
Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy
This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.