The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races…
15 Big, Bold Trade Show Ideas from EMS 2025
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade…
Five Exhibit Trends from the 125th New York International Auto Show
The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all…
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and…
EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the…
Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z
Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that…
The Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food…
Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea
The desert was hot, but the sets were hotter at this year’s Coachella Valley Music…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.